Have you thought about running a consumer sales promotion for your business? If not, what’s stopping you?

Getting people to surrender their money to you remains one of a business’s most difficult tasks. If you’re open to getting creative in order to encourage customers to willingly hand over their cash or credit cards, you may want to consider a consumer sales promotion. Sales promotions can give you the edge over your competition.

Sales promotions can be one of the most effective methods of increasing sales and building customer satisfaction. No matter what your industry, or the size of your business, reaching your customer through a promotion can be a benefit.

What exactly is a Consumer Sales Promotion?

A consumer sales promotion is a marketing initiative designed to increase sales, or encourage the trial of your product or service. They can take many different forms, but they all focus on persuading a target audience to make a purchase or become a client of a business.

Sales promotions can be confused with advertising, however, they are two different marketing tactics.  Each one appeals to a different aspect of the consumer buying process.  Advertising, is emotional and encourages the customer to purchase your products or services through imagery, sounds, or interesting stories. Consumer sales promotions, on the other hand, connect with a customer’s logic and rational mind.  For example, a “buy one, get one free” offer is immediately quantifiable.

Here are some ideas for consumer sales promotions:

Gift With Purchase – This is a great way to introduce a new product to your existing customer base.  They are already familiar with your

Product Samples – Allowing potentials the opportunity to try a small sample of your product or service.  When know that they like what they’ve tried, the are apt to purchase more of it.

Holiday Sales Events – there are so many holidays throughout the year targeting everything from mom’s to administrative assistants to doctors and kids.  Host an in-store or on-line theme’d event around that holiday and provide discounts on targeted products or services.

Vouchers and Coupons – giving a discount is always a great way to get consumers to try your product or service.  You can offer coupons or vouchers on-line, through paid media, by direct mail and on social media.

Contests and Giveaways –  depending on your budget, you can make a consumer sales contest as big or small as you want it to be.  Purchasing a product or service as a means to enter a contest is a great ways to reach a targeted demographic. On a larger scale, partner with a sports organization or theme park to give away tickets and/or a unique experience.  On the smaller scale, use your social media platforms to encourage signs ups for your newsletter by entering to win your product or service.   NOTE:  You may need to provide an alternate means of entry, other than the purchase of your product.  Check federal and/or state laws before you get started.

Customer Loyalty Programs – Build on an on-going relationship with your customer with a loyalty program.  Punch cards , stamps or computer generated tracking could be used to encourage multiple purchases.  For example, a customer get’s a stamp for every bag of dog food he buys.  After the 10th bag, the next one is free.   

These are just a few of the many consumer sales promotions you can use to differentiate yourself from the competition and drive more sales.  Dog Bone Marketing Solutions can help you design consumer sales promotions to meet your business needs and objectives.  Contact us to find out more: beke@dogbonemarketing.com.

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